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Kenya’s strategic geographical location and growing middle class makes it an economic, financial, and transport hub for East and Central Africa. Agriculture remains the main contributor to the economy with approximately 75 percent of the 54.7 million population working fully or partially in the agriculture sector. However, high fertilizer prices, small rain-fed fields, and low productivity are obstacles to increasing domestic supply while Kenya’s growing population, increasing urbanization, and growing incomes will spark higher demand for imported food.

The South African retail food sector is well-developed and continues to expand into other African countries. In 2021, South African retail food sales totaled $40 billion, a 0.2 percent increase from 2020 as the South African economy began to recover from the effects of the COVID-19 pandemic.

South Africa is a middle-income emerging market with a well-developed agribusiness sector that plays a significant role in job creation and economic growth. Although largely self-sufficient in agricultural production, South Africa offers some opportunities for U.S. exports, especially in the food ingredients sector.

Kenya is a growing middle-income nation that acts as the economic, financial, and transport hub of East Africa. Kenya’s population demographic consists of a median age of 20 years, with 33.8 percent of the population between the ages of 25 and 54 years.

South African retail food sales totaled US$ 39.8billion in 2020, a 6 percent decrease from 2019 due to the impact of the COVID-19 pandemic.

On June 10, 2021, Kenya notified a draft standard on canned vegetables to the WTO TBT Committee as G/TBT/N/KEN/1102.

There are no known plantations for sugar maple trees and maple syrup production in South Africa. While the market is relatively small compared to the United States, it may present niche prospects for U.S. maple exports.

South Africa’s well-developed food processing sector has been under pressure since the March 2020 national lockdown due to COVID-19, which imposed many restrictions on the food industry.

“Sips” (such as wine, beer, and spirits) and snacks (including potato chips, baked foods, fruit and nut mixes, and peanuts/peanut butter) are growing segments of sub-Saharan Africa’s...

The South African retail food sector is strong, despite the development of the COVID-19 crisis and the March 2020 national lockdown.

South Africa with its well-developed business market, serves at a gate way to Sub-Saharan African markets.

All the sections of the Report have been updated based on updated website links and contacts, as well as to comply with the updated reporting instructions.