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Southeast Asia is a major market for U.S. agricultural products, ranking as the third-largest regional market in 2017, behind East Asia and North America.
This report is to update readers on the new JAKIM halal requirements for processing plants of “Animal based further products, milk and egg products.”
With per capita income of over $9,120 and a middle and upper class making up 50 percent of the population, Malaysia shows good potential for growth as a market for high value consumer products.
Malaysia has a dynamic hotel and restaurant industry. Changing lifestyles and growing middle class underpin demand.