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Thailand has witnessed tremendous e-commence growth over the past three years. Online grocery services have become one of the fastest-growing e-commerce categories in the country.

The Ministry of Public Health (MOPH) Notification No.431 B.E. 2565 (2022) RE: Foods Derived from the Genetically Modified Organisms and Ministerial Notification No.432 RE: Labeling of GM Foods went into force on December 4, 2022.

This guide serves as a resource for U.S. companies seeking to do business in Thailand and provides market overviews, practical tips and information on local business practices, consumer preferences, and trends. This report also identifies opportunities and entry approaches for the three major market sectors (food retail, food service, and food processing).

FY2022 agricultural exports reach record levels.

This report contains information about Thailand’s food service industry. It provides an overview of market opportunities and key channels of distribution for U.S. food and beverage products destined for the food service market in Thailand.

The successful physical U.S. pavilion at Thaifex Anuga Asia 2022 featured a variety of U.S. food and beverages products and partnered with nine U.S. cooperators and one state department of agriculture as well as 16 importers. Thaifex Anuga Asia was well attended this year with over 51,000 visitors.

This report includes updates in Section II Labeling Requirements: 2.10 GM Food Labeling; Section III Packaging and Container Regulations; Section VII Other Specific Standards: 7.14 Salt and 7.15 Genetically Modified Food.

This report lists certificates required by Thai government agencies for U.S. products exported to Thailand, including fruit and vegetables, live animals, beef, canned or preserved meat and poultry products, other processed meat products, processed or frozen seafood, hides and skins, distillers dried grains, live animals, and any food that undergoes a production process (i.e., make, mix, prepare and re-packing).

Social media has become an indispensable tool for marketing food and beverages in Thailand. Effective social media marketing is the key for growth in any food and beverage business; however, the social media landscape is changing continuously as new platforms and features emerge.

Russian invasion of Ukraine is expected to significantly affect Thai agriculture. Agricultural production costs are expected to increase 7-13 percent in livestock production and 10-17 percent in field crops due to the surge in prices of feed-quality grains and fertilizers.

The COVID-19 health crisis continues to change the behavior of consumers and shaping new trends in the food and restaurant industry. Restaurants and retail stores are producing new products and services that are based on the consumer trends towards health and wellness.

FAS/Bangkok successfully negotiated with the Thai Food and Drug Administration to accept the Global Seafood Alliance’s Best Aquaculture Practices (BAP) seafood processing standard – Issue – 5.1 for U.S. seafood exports to Thailand.