Pakistan is a small but growing market for imported consumer food products and the small modern retail sector is growing slowly. Rising incomes, urbanization, and a young populace are combining to slowly shift traditional consumption patterns away from bulk and raw foods towards packaged and processed foods, including ready-to-eat meals and frozen foods. Importers often attend major international food shows in search of new products. Dubai serves as an important transshipment point for processed food products entering into Pakistan. 

Pakistan: Exporter Guide