China: U.S. Craft Beer Has a Great Potential in the China Market

China is the world’s largest beer consumer. Given continued growth of income, Chinese beer consumers pursue better quality and various flavors. Imported beers are getting popular, particularly in developed urban markets. With a great market potential, U.S. craft beer industry needs a more aggressive market promotional plan to establish a positive brand image and convey product know-how to beer trade, bar/restaurant professionals and beer consumers in China. 

China: U.S. Craft Beer Has a Great Potential in the China Market