Bulgaria: Hotel Restaurant and Institutional

Bulgaria’s foodservice industry grew steadily in 2024, supported by curbing inflation, higher wages, and stronger consumer confidence. Bulgaria’s full accession to the Schengen Area and preparations to adopt the euro as its official currency on January 1, 2026, boosted tourism, trade, and investment activity. Despite ongoing economic challenges, including elevated energy and labor costs, and regional geopolitical instability, the sector remained resilient and adaptive. Record tourism levels increased demand for high-quality imported food and beverages. Bulgaria’s stable tax system, strategic location, and improving infrastructure continue to create opportunities for U.S. exporters, with future growth driven by innovation, modernization, and evolving consumer preferences for value and healthier choices.