Bosnia and Herzegovina (BiH) imports approximately two-thirds of its overall food needs. The market for processed foods focuses mainly on value rather than quality, as consumers seek to extend their buying power. Advantages to U.S. exporters include relatively low food import tariffs and low costs for introduction and promotion of new products while challenges consist of a complicated dual system of government authorities, low incomes, and poor infrastructure. Opportunities exist for U.S. genetics, beef, pulses, wine, seafood, dried fruits and tree nuts. This report contains marketing tips, information on importing foods, and important points of contact.