| United
States Department of Agriculture |
August 3, 1998 |
|
| Farm
and Foreign Agricultural Services |
MAP-98011 |
|
| Foreign Agricultural Services |
SUBJECT: TO: |
Brand Company
Activities All MAP Participants |
| 1400 Independence Ave., SW Stop 1042 Washington. DC 20250-1042 |
Background: | Applicants requesting brand promotion funds for the 1998 MAP were permitted to include in their applications a single brand activity and corresponding budget per country because the specific information concerning individual brand activities was not available. Since company information is crucial to program administration, participants with approved brand activities are required to disperse the budgets and establish individual activities for each company conducting brand promotions in a given country. |
| Action: | Affected participants must
notify their respective commodity divisions of these
reallocations as soon as the information becomes
available. Notifications must contain the following
information: (1) brand activity number, (2) country, (3)
company name, (4) product and (5) budget. Please note
that due to the graduation requirement, we cannot accept
regions for any brand activity. A market in which a
product is promoted must be identified as a country. Attached is a sample notification format. If you need further assistance, please contact the Marketing Operations Staff at (202) 720-4327. |
|
| KENT
D. SISSON Director Marketing Operations Staff |
||
|
NOTIFICATION OF REALLOCATION OF
MAP BRAND ACTIVITIES
Participant Name: National Kumquats Association
FROM:
| Activity Code | Country | Previous Budget | Amount Changed | New Budget | ||
| M98BX00001 | Mexico | 4,400,000 | -5,500 | 4,394,500 | ||
TO:
| Activity Code | Country | CompanyName | Product | Previous Budget | Amount Changed | New Budget |
| M98BX00002 | Mexico | Sticky Fingers | Jelly | 0 | 3,500 | 3,500 |
| M98BX00003 | Mexico | Holly=s | Cookies | 0 | 2,000 | 2,000 |
| Participant | Date |
| Commodity Division | Date |
_______________________________
Participant Date
_______________________________
Commodity Division Date