| United States Department of Agriculture |
May 1, 2000 |
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| Farm and
Foreign Agricultural Services |
MAP-00006 |
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| Foreign Agricultural Services |
SUBJECT: TO: |
Brand Company
Graduates All MAP Participants |
| 1400
Independence Ave., SW Stop 1042 Washington. DC 20250-1042 |
BACKGROUND: | On June 2, 1998, the MAP Regulations (7 CFR 1485.14(d)(2)) were amended placing a 5-year limit on brand promotions by a single company in a given country. This 5-year period began with the 1994 program |
| ACTION: | The Marketing Operations Staff has identified
sixty-six (66) companies that have graduated from the MAP
in a particular country. Attachment
1 identifies the 1998 companies and the countries
for which they are no longer eligible to receive program
funds. Attachment 2
lists those companies that will definitively graduate in
a market at the close of the 1999 program. Lastly, Attachment 3 (Potential Graduates) lists thirty-eight (38) companies that have expended funds in a specific country for four years and have corresponding budgets in those markets in 1999. At this time, we are not able to determine whether they will actually graduate after the 1999 program because we have not received any reimbursement claims and, consequently, do not know whether these companies have actually expended funds during the 1999 program year. Therefore, before approving any of these applications for the 2000 program, please check with the company to determine whether they will claim reimbursement for expenses incurred in the specified countries for the 1999 program year. Please contact our office at (202) 720-4327 if you have any questions. |
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| KENT
D. SISSON Director Marketing Operations Staff |
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