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| United States Department of Agriculture |
May 16, 1997 |
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| Farm and Foreign Agricultural Services |
MAP-97020 | |
| Foreign Agricultural Services |
SUBJECT: TO: |
Origin Identification All Participants |
| 1400 Independence Ave., SW Stop 1042 Washington. DC 20250-1042 |
BACKGROUND: | The Compliance Review Staff recently completed its first review of a MAP participants=s Branded Program for compliance with the MAP Final Rule that was published on February 1, 1995. As a result of this review, several questions and issues were raised relating to the origin identification requirements under the Branded Program as specified in 7 CFR 1485. This memorandum is written to further clarify acceptable origin identifications in the MAP Branded Program. |
| POLICY: | The following terms are acceptable for origin identification purposes without prior approval:
These terms must be conspicuously displayed in a manner easily observed as identifying the origin of the product. Their use as a descriptor or in the name of the product (for example "Texas Style Chili" or "Bob's American Pizza") does not satisfy the product origin requirement. The phrases "Product of ...", "Grown in ...", or "Made in ..." are encouraged, but not required. A participant may request, in writing, approval for any abbreviation of the name of a state or other U.S. regional designation not discussed above. Once approved, a state abbreviation or regional designation remains valid, and does not need to be re-approved each year. |
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| JAMES V. PARKER Deputy Administrator Commodity and Marketing Programs |
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