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United States
Department of
Agriculture

March 27, 1997

Farm and Foreign
Agricultural
Services
MAP -97 017
Foreign
Agricultural
Services
SUBJECT:

TO:

Reimbursable Internet Costs

All Cooperators and Participants

1400
Independence Ave.,
SW
Stop 1042
Washington. DC
20250-1042
FAS believes that in some foreign markets, the Internet may be an effective way to expand the reach of promotional messages to a broader audience. In addition, FAS believes that the impact and reach of its own homepages and those of Cooperators and Participants can be greatly expanded if they are "linked" to one another, effectively multiplying the audience and scope of information communicated at less cost for both. Therefore, to encourage use of the Internet as both a promotional and educational tool and linkages between FAS and its program participants, FAS will authorize reimbursement of up to 50 percent of the costs of developing, updating, and servicing non-branded websites on the Internet, provided:
  1. The website contains a message related to exporting or international trade;

  2. Includes a "link" to the FAS/Washington homepage, or an FAS overseas homepage, and;

  3. Must be specifically approved in a marketing plan or amendment.

Computer hardware purchases related to website development will not be reimbursed.

  JAMES V. PARKER
Deputy Administrator
Commodity and Marketing Programs

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Last modified: Tuesday, November 04, 2003