USDA logo    
United States
Department of
Agriculture
  May 30, 1995
Farm and Foreign
Agricultural
Services
  MAP-97002
Foreign
Agricultural
Services
SUBJECT:

TO:

Promotional Items in the Market Access Program (MAP)

All MAP Participants

1400
Independence Ave., SW
Stop 1042
Washington. DC
20250-1042
REFERENCE:

ISSUE:

7 CFR 1485

CCC recognizes participants' questions and concerns regarding promotional items within the MAP, and provides the following reiteration of the existing policy:

  POLICY:  The MAP is a cost-share program between CCC and the participants. CCC believes that the participant can best control expenditures for inexpensive promotional items. As a result, CCC will reimburse up to $1.00 per promotional item provided the following conditions are met: 1) the items are described in detail with a per unit cost in an approved activity plan or amendment and 2) distribution of the promotional item is not contingent upon the consumer, or other target audience, purchasing a good or service to receive the promotional item.
  ACTION: This notice is effective March 13, 1995.
 

JAMES V. PARKER
Deputy Administrator
Commodity and Marketing Programs

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Last modified: Tuesday, November 04, 2003