In the world’s increasingly competitive export
markets, determining which opportunities to focus on can
be a challenge. Tariff and non-tariff barriers, along
with other cost components such as transportation and
currency exchange rates, have a great bearing on the
sustainability or viability of U.S. agricultural exports
in many regions worldwide.

The GEMS welcome page and main menu |
SUSTA (the Southern U.S. Trade Association) has
developed software that helps exporters and program
administrators evaluate export opportunities in a few
simple steps. The new software, called GEMS (the Global
Export Market System), provides:
- vital trade statistics
- transport cost indications for shipping your
specific product
- indications of the import tariffs facing you and
your foreign competition
- foreign exchange rates to help you calculate costs
in any currency
Answers to Vital Export
Questions
With GEMS, U.S. exporters, planners and program
administrators can obtain quickly and easily
product-specific information down to a 10-digit HS code
level for many food and agricultural products, as well
as trade data at the global national, regional and state
level.

A sample GEMS results screen showing U.S. fish and
seafood exports to Great Britain |
With over 500,000 result screens, GEMS helps answer
such questions as:
- Where is the largest market for my specific
product?
- Who are my competitors in that country?
- What is the approximate cost to ship my product?
- What are the approximate tariffs that my
competitors or I would have to pay?
User Friendly
Using GEMS is a simple four-step process.
Users select search criteria from drop-down menus. A
particularly helpful feature of the system allows the
user to change any selected search criteria (for
example, the market) without having to start the search
process over from the beginning–useful if you need to do
lots of related searches.
GEMS was designed by SUSTA specifically for the
departments of agriculture and qualified U.S. food and
agriculture suppliers in its region that are exporting
or are interested in exporting. The SUSTA region
consists of Alabama, Arkansas, Florida, Georgia,
Kentucky, Louisiana, Maryland, Mississippi, North
Carolina, Oklahoma, South Carolina, Tennessee, Texas,
Virginia, West Virginia and Puerto Rico.
SUSTA’s GEMS may be used only by governments and
businesses in the SUSTA region. However, the basic
software could be adapted for other users and their
needs. For more information about GEMS, please contact
SUSTA.
The author is the marketing director of SUSTA.
E-mail:
susta@susta.org.
Web site: www.susta.org