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FACT
SHEET:
Market Access Program (MAP)
December 2009
Printable version
The Market Access Program (MAP) uses funds from the U.S. Department of
Agriculture's (USDA) Commodity Credit Corporation (CCC) to aid in the creation,
expansion, and maintenance of foreign markets for U.S. agricultural products.
The MAP is authorized by Section 203 of the Agricultural Trade Act of 1978, and
is administered by USDA's Foreign Agricultural Service (FAS).
The MAP forms a partnership between non-profit U.S. agricultural trade
associations, non-profit U.S. agricultural cooperatives, non-profit
state-regional trade groups, small U.S. businesses, and USDA's CCC to share the
costs of overseas marketing and promotional activities, such as trade shows,
market research, consumer promotions for retail products, technical capacity
building, and seminars to educate overseas customers.
How the program benefits U.S. agriculture: Each year, the MAP helps
launch and expand sales of U.S. agricultural, fish, and forest products
overseas. American farmers, ranchers, and food processors and manufacturers
benefit from the MAP. The MAP benefits all regions of the country through
increased exports and rural job expansion.
How the program works: The MAP uses funds from the USDA's CCC to
partially reimburse program participants for foreign market promotion
activities.
The Food, Conservation, and Energy Act of 2008, enacted into law in June
2008, set funding for the MAP at $200 million annually through fiscal year 2012.
Each year, USDA announces an application period for participation in the MAP,
publishing an announcement in the Federal Register. Applicants develop
MAP proposals and submit them to USDA as part of the Unified Export Strategy (UES)
process, which allows applicants to request funding for various USDA foreign
market development programs through a single, strategically coordinated
proposal.
MAP applications undergo a competitive review process based on criteria
specified in the Federal Register announcement. Funds are awarded to
applicants that demonstrate effective performance based on a clear, long-term
strategic plan. FAS sets a program funding level and signs a program agreement
with each participant. Participants must keep an itemized list of expenses
incurred during the program year and submit them to FAS for reimbursement.
Expenses are subject to audits, and participants are held accountable for
maintaining proper documentation.
Agricultural cooperatives and small companies can receive assistance under
the brand program. To conduct branded product promotion activities, individual
companies must provide at least 50 percent of funding. For generic promotion
activities, trade associations and others must meet a minimum 10-percent match
requirement. Participants are required to certify that federal funds used under
the program supplement—not replace—private sector funds. MAP regulations limit
the promotion of branded products in a single country to no more than five
years.
What commodities are covered: USDA has approved MAP proposals to promote
a wide variety of U.S. commodities in almost every region of the world. Among
those U.S. food and fiber products are apples, asparagus, canned peaches, fruit
cocktail, catfish, cherries, citrus, cotton, dairy products, dry beans, eggs,
feed grains, frozen potatoes, grapes, honey, hops, kiwifruit, meat, peanuts,
pears, pet food, pistachios, poultry meat, prunes, raisins, rice, salmon,
soybeans, strawberries, sunflower seeds, surimi, tallow, tomato products,
walnuts, watermelons, and wheat.
Where to get information: For more information about the MAP, contact the
Office of Trade Programs at (202) 720-4327, or visit the following Web site at
http://www.fas.usda.gov/mos/programs/map.asp. Information on FAS programs,
trade data, and reports are available by accessing the FAS Home Page at:
http://www.fas.usda.gov.
|
Market Access Program FY 2010
|
|
Participant/Allocation
|
|
Alaska Seafood Marketing Institute $4,560,897
|
|
American Forest & Paper Association $8,091,683
|
|
American Peanut Council $2,136,001
|
|
American Seed Trade Association $28,178
|
|
American Sheep Industry Association $402,156
|
|
American Soybean Association $5,171,415
|
|
Blue Diamond Growers/Almond Board of
California $1,543,836 |
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Brewers Association, Inc. $365,655
|
|
California Agricultural Export Council
$481,569 |
|
California Asparagus Commission $137,700
|
|
California Cherry Advisory Board $490,509
|
|
California Cling Peach Board $477,568
|
|
California Fresh Tomato Growers/Florida Tomato
Committee $900,612 |
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California Kiwifruit Commission $297,558
|
|
California Pear Advisory Board $266,507
|
|
California Pistachio Export Council/Cal-Pure
Pistachios $914,804 |
|
California Prune Board $2,964,589 |
|
California Strawberry Commission $784,741
|
|
California Table Grape Commission $3,495,424
|
|
California Tree Fruit Agreement $2,439,629
|
|
California Walnut Commission $4,550,808
|
|
Cherry Marketing Institute $262,799
|
|
Cotton Council International $20,332,612
|
|
Cranberry Marketing Committee $1,632,105
|
|
Distilled Spirits Council of the United States
$187,732 |
|
Florida Department of Citrus $5,204,718
|
|
Food Export Association of the Midwest USA
$10,514,977 |
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Food Export USA Northeast $7,756,283
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|
Ginseng Board of Wisconsin $159,710
|
|
Hawaii Papaya Industry Association $134,434
|
|
Hop Growers of America $187,399 |
|
Intertribal Agriculture Council $812,643
|
|
Mohair Council of America $116,462
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|
National Association of State Departments of
Agriculture $2,336,105 |
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National Confectioners Association $1,385,073
|
|
National Hay Association $36,000 |
|
National Potato Promotion Board $5,152,444
|
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National Renderers Association $811,588
|
|
National Sunflower Association $1,148,294
|
|
National Watermelon Promotion Board $231,688
|
|
New York Wine and Grape Foundation $355,981
|
|
Northwest Wine Promotion Coalition $876,220
|
|
Organic Trade Association $371,235
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|
Pear Bureau Northwest $2,872,385
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|
Pet Food Institute $1,436,875 |
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Raisin Administrative Committee $3,225,033
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|
Southern United States Trade Association
$6,419,114 |
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Sunkist Growers, Inc. $4,011,195 |
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Texas Produce Export Association $103,746
|
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The Catfish Institute $285,002 |
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The Popcorn Board $245,322 |
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U.S. Apple Export Council $871,905
|
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U.S. Dairy Export Council $4,284,326
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U.S. Dry Bean Council $1,062,025 |
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U.S. Grains Council $7,389,253 |
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U.S. Hide, Skin & Leather Association $106,281
|
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U.S. Livestock Genetics Exports, Inc. $928,851
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U.S. Meat Export Federation $15,679,189
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U.S. Wheat Associates $5,487,119 |
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USA Dry Pea and Lentil Council $907,975
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USA Poultry and Egg Export Council $5,134,174
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USA Rice Federation/U.S. Rice Producers
Association $3,771,169 |
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Washington State Fruit Commission $1,110,955
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Washington Apple Commission $4,763,569
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Welch Foods, Inc. $893,415 |
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Western United States Agricultural Trade
Association $9,454,075 |
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Wine Institute $7,043,762
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Subtotal $187,995,056 |
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Reserve $12,004,944 |
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TOTAL $200,000,000
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Fiscal Year 2009 Market Access Program Allocations |
|
Participant |
Allocation |
|
|
|
Alaska Seafood Marketing Institute |
$4,667,028 |
|
American Forest and Paper Association |
$10,950,712 |
|
American Peanut Council |
$2,474,731 |
|
American Sheep Industry Association |
$483,248 |
|
American Soybean Association |
$4,969,565 |
|
Blue Diamond Growers/Almond Board of
California |
$2,869,947 |
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Brewers Association, Inc. |
$343,653 |
|
California Agricultural Export Council |
$1,120,951 |
|
California Asparagus Commission |
$138,313 |
|
California Cherry Advisory Board |
$701,732 |
|
California Cling Peach Advisory Board |
$163,267 |
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California Fresh Tomato Growers/Florida
Tomato Committee |
$121,743 |
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California Kiwifruit Commission |
$289,770 |
|
California Pear Advisory Board |
$479,327 |
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California Pistachio Export
Council/Cal-Pure Pistachios, Inc. |
$950,000 |
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California Prune Board |
$3,499,819 |
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California Strawberry Commission |
$618,693 |
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California Table Grape Commission |
$3,648,818 |
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California Tree Fruit Agreement |
$2,375,233 |
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California Walnut Commission |
$4,604,059 |
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Cherry Marketing Institute |
$268,251 |
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Cotton Council International |
$20,031,257 |
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Cranberry Marketing Committee |
$1,600,751 |
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Distilled Spirits Council of the United
States |
$187,191 |
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Florida Department of Citrus |
$4,900,424 |
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Food Export Association of the Midwest USA |
$11,059,831 |
|
Food Export USA Northeast |
$8,134,471 |
|
Ginseng Board of Wisconsin |
$356,876 |
|
Hawaii Papaya Industry Association |
$269,134 |
|
Hop Growers of America |
$187,692 |
|
Intertribal Agriculture Council |
$793,202 |
|
National Association of State Departments
of Agriculture |
$2,711,216 |
|
National Confectioners Association |
$2,046,440 |
|
National Hay Association |
$55,000 |
|
National Honey Board |
$232,118 |
|
National Potato Promotion Board |
$4,396,371 |
|
National Renderers Association |
$839,022 |
|
National Sunflower Association |
$1,283,848 |
|
National Watermelon Promotion Board |
$194,528 |
|
New York Wine and Grape Foundation |
$322,097 |
|
Northwest Wine Promotion Coalition |
$952,340 |
|
Organic Trade Association |
$367,107 |
|
Pear Bureau Northwest |
$3,424,562 |
|
Pet Food Institute |
$1,454,177 |
|
Raisin Administrative Committee |
$2,905,258 |
|
Southern United States Trade Association |
$7,118,677 |
|
Specialty Coffee Association of Puerto Rico |
$55,808 |
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Sunkist Growers, Inc. |
$2,137,619 |
|
Texas Produce Export Association |
$83,086 |
|
The Catfish Institute |
$356,325 |
|
The Popcorn Board |
$226,049 |
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U.S. Apple Export Council |
$861,120 |
|
U.S. Dairy Export Council |
$4,501,335 |
|
U.S. Dry Bean Council |
$1,105,285 |
|
U.S. Grains Council |
$8,355,155 |
|
U.S. Livestock Genetics Export, Inc. |
$1,137,987 |
|
U.S. Meat Export Federation |
$15,925,470 |
|
U.S. Wheat Associates |
$6,303,629 |
|
USA Dry Pea and Lentil Council |
$883,440 |
|
USA Poultry and Egg Export Council |
$5,347,468 |
|
USA Rice Federation/U.S. Rice Producers
Association |
$4,632,465 |
|
Washington Apple Commission |
$4,863,410 |
|
Washington State Fruit Commission |
$1,099,468 |
|
Welch Foods, Inc. |
$927,934 |
|
Western United States Agricultural Trade
Association |
$10,782,039 |
|
Wine Institute |
$7,171,958 |
|
|
|
Evaluation |
$1,680,500 |
|
|
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TOTAL |
$200,000,000 |
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|
Fiscal
Year 2008 Market Access Program Allocations |
|
Participant |
Allocation |
|
|
|
|
Alaska Seafood Marketing Institute |
$5,009,685 |
|
American Forest and Paper Association |
$9,309,336 |
|
American Peanut Council |
$2,477,734 |
|
American Seed Trade Association |
$41,601 |
|
American Sheep Industry Association |
$333,074 |
|
American Soybean Association |
$4,443,480 |
|
Blue Diamond Growers/Almond Board of California |
$2,852,709 |
|
Brewers Association |
$313,279 |
|
California Agricultural Export Council |
$1,024,711 |
|
California Asparagus Commission |
$232,103 |
|
California Cherry Advisory Board |
$373,298 |
|
California Cling Peach Board |
$237,705 |
|
California Fresh Tomato Growers/Florida Tomato
Committee |
$373,620 |
|
California Kiwifruit Commission |
$321,800 |
|
California Pear Advisory Board |
$178,474 |
|
California Pistachio Export Council/Cal-Pure
Pistachios, Inc. |
$830,800 |
|
California Prune Board |
$3,103,144 |
|
California Strawberry Commission |
$1,019,816 |
|
California Table Grape Commission |
$3,595,571 |
|
California Tree Fruit Agreement |
$2,488,136 |
|
California Walnut Commission |
$4,087,466 |
|
Cherry Marketing Institute |
$275,436 |
|
Cotton Council International |
$20,660,669 |
|
Cranberry Marketing Committee |
$1,626,014 |
|
Distilled Spirits Council of the United States |
$147,692 |
|
Florida Department of Citrus |
$5,962,365 |
|
Food Export Association of the Midwest USA |
$10,230,370 |
|
Food Export USA Northeast |
$8,368,422 |
|
Ginseng Board of Wisconsin |
$351,393 |
|
Hawaii Papaya Industry Association |
$135,900 |
|
Hop Growers of America |
$50,756 |
|
Intertribal Agriculture Council |
$766,386 |
|
Mohair Council of America |
$38,123 |
|
National Association of State Departments of
Agriculture |
$4,026,501 |
|
National Confectioners Association |
$1,473,067 |
|
National Honey Board |
$207,030 |
|
National Potato Promotion Board |
$5,184,364 |
|
National Renderers Association |
$896,074 |
|
National Sunflower Association |
$1,226,303 |
|
National Watermelon Promotion Board |
$169,098 |
|
New York Wine and Grape Foundation |
$301,770 |
|
Northwest Wine Promotion Coalition |
$881,845 |
|
Organic Trade Association |
$363,113 |
|
Pear Bureau Northwest |
$3,577,866 |
|
Pet Food Institute |
$1,434,572 |
|
Raisin Administrative Committee |
$3,037,738 |
|
Southern United States Trade Association |
$6,905,241 |
|
Specialty Coffee Association of Puerto Rico |
$62,000 |
|
Sunkist Growers, Inc. |
$4,202,886 |
|
Texas Produce Export Association |
$112,831 |
|
The Catfish Institute |
$289,419 |
|
The Popcorn Board |
$177,928 |
|
U.S. Apple Association |
$892,157 |
|
U.S. Dairy Export Council |
$4,511,398 |
|
U.S. Dry Bean Council |
$1,112,097 |
|
U.S. Grains Council |
$8,191,306 |
|
U.S. Livestock Genetics Export, Inc. |
$866,640 |
|
U.S. Meat Export Federation |
$15,351,211 |
|
U.S. Wheat Associates |
$6,531,290 |
|
USA Dry Pea and Lentil Council |
$999,299 |
|
USA Poultry and Egg Export Council |
$5,379,580 |
|
USA Rice Federation/U.S. Rice Producers Association |
$4,665,156 |
|
Washington Apple Commission |
$4,834,387 |
|
Washington State Fruit Commission |
$1,021,992 |
|
Welch's Food |
$967,687 |
|
Western United States Agricultural Trade
Association |
$10,676,049 |
|
Wine Institute |
$7,481,814 |
|
|
|
|
Evaluation |
$727,223 |
|
|
|
|
|
|
|
|
|
|
|
|
|
TOTAL |
$200,000,000 |
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Market
Access Program Allocations |
|
Initial FY 2007
Allocations |
|
|
|
|
Recipients |
Amount
|
|
|
|
Alaska Seafood Marketing
Institute |
$3,000,449 |
|
American Forest & Paper
Association |
$4,211,156 |
|
American Peanut Council |
$870,532 |
|
American Seed Trade
Association |
$48,765 |
|
American Sheep Industry
Association |
$228,746 |
|
American Soybean
Association |
$4,113,363 |
|
Blue Diamond Growers/Almond
Board of California |
$1,065,425 |
|
Brewers Association |
$74,580 |
|
California Agricultural
Export Council/Western Growers Assoc. |
$588,106 |
|
California Asparagus
Commission |
$139,325 |
|
California Cherry Advisory
Board |
$218,618 |
|
California Cling Peach
Board |
$438,771 |
|
California Dried Plum Board |
$1,802,437 |
|
California Fresh Tomato
Growers/Florida Tomato Committee |
$805,593 |
|
California Kiwifruit
Commission |
$95,355 |
|
California Pear Advisory
Board |
$151,406 |
|
California Pistachio
Commission |
$1,003,723 |
|
California Strawberry
Commission |
$429,986 |
|
California Table Grape
Commission |
$1,490,467 |
|
California Tree Fruit
Agreement |
$906,428 |
|
California Walnut
Commission |
$1,666,455 |
|
Cherry Marketing Institute |
$149,809 |
|
Cotton Council
International |
$12,774,014 |
|
Cranberry Marketing
Committee |
$589,126 |
|
Distilled Spirits Council |
$41,267 |
|
Florida Department of
Citrus |
$4,771,178 |
|
Food Export Association of
the Midwest USA |
$4,016,104 |
|
Food Export USA Northeast |
$3,349,278 |
|
Ginseng Board of Wisconsin |
$52,670 |
|
Hawaii Papaya Industry
Association |
$48,437 |
|
Hop Growers of America |
$48,286 |
|
Intertribal Agriculture
Council |
$280,248 |
|
Mohair Council of America |
$79,160 |
|
National Association of
State Departments of Agriculture |
$1,375,007 |
|
National Confectioners
Association |
$ 805,124 |
|
National Honey Board |
$72,030 |
|
National Renderers
Association |
$320,401 |
|
National Sunflower
Association |
$489,411 |
|
National Watermelon
Promotion Board |
$ 92,617 |
|
New York Wine and Grape
Foundation |
$111,120 |
|
Northwest Wine Coalition |
$279,618 |
|
Organic Trade Association |
$143,500 |
|
Pear Bureau Northwest |
$1,756,721 |
|
Pet Food Institute |
$533,957 |
|
Raisin Administrative
Committee |
$1,924,266 |
|
Southern United States
Trade Association |
$3,857,865 |
|
Sunkist Growers, Inc. |
$1,725,828 |
|
Texas Produce Export
Association |
$87,562 |
|
The Catfish Institute |
$161,035 |
|
The Popcorn Board |
$162,336 |
|
United States Potato Board |
$3,272,023 |
|
U.S. Apple Export Council |
$441,265 |
|
U.S. Dairy Export Council |
$1,798,855 |
|
U.S. Dry Bean Council |
$433,433 |
|
U.S. Grains Council |
$3,312,575 |
|
U.S. Highbush Blueberry
Council |
$52,098 |
|
U.S. Livestock Genetics,
Inc. |
$542,195 |
|
U.S. Meat Export Federation |
$6,226,850 |
|
U.S. Wheat Associates |
$1,974,333 |
|
USA Dry Pea and Lentil
Council |
$351,787 |
|
USA Poultry and Egg Export
Council |
$2,047,430 |
|
USA Rice Federation/U.S.
Rice Producers Association |
$1,651,726 |
|
Washington Apple Commission |
$2,825,848 |
|
Washington State Fruit
Commission |
$378,165 |
|
Welch's Food |
$337,561 |
|
Western United States
Agricultural Trade Association |
$5,343,843 |
|
Wine Institute |
$4,562,352 |
|
Reserve |
$1,000,000 |
|
TOTAL |
$100,000,000 |
Market Access
Program (MAP)
|
|
|
|
Organization |
Total FY 2007 Allocation |
|
|
|
|
Alaska Seafood
Marketing Institute |
$5,557,794 |
|
American Forest
& Paper Association |
8,822,028 |
|
American Peanut
Council |
2,309,130 |
|
American Seed
Trade Association |
99,403 |
|
American Sheep
Industry Association |
479,927 |
|
American Soybean
Association |
7,849,268 |
|
Blue Diamond
Growers/Almond Board of California |
2,237,329 |
|
Brewers
Association |
156,697 |
|
California
Agricultural Export Council/Western Growers Association |
981,929 |
|
California
Asparagus Commission |
292,736 |
|
California
Cherry Advisory Board |
459,295 |
|
California Cling
Peach Board |
812,745 |
|
California
Kiwifruit Commission |
176,629 |
|
California Pear
Advisory Board |
280,452 |
|
California
Pistachio Commission* (first allocation only) |
1,003,723 |
|
California Prune
Board |
3,338,691 |
|
California
Strawberry Commission |
903,472 |
|
California Table
Grape Commission |
3,334,372 |
|
California
Tomato Commission/Florida Tomato Committee |
1,492,216 |
|
California Tree
Fruit Agreement |
1,904,697 |
|
California
Walnut Commission |
3,502,195 |
|
Catfish
Institute |
338,357 |
|
Cherry Marketing
Institute |
277,495 |
|
Cotton Council
International |
23,661,572 |
|
Cranberry
Marketing Committee |
1,237,602 |
|
Distilled
Spirits Council |
86,686 |
|
Florida
Department of Citrus |
8,819,854 |
|
Food Export USA
Northeast |
7,032,872 |
|
Ginseng Board of
Wisconsin |
110,663 |
|
Hawaii Papaya
Industry Association |
100,309 |
|
Hop Growers of
America |
99,503 |
|
Intertribal
Agriculture Council |
588,865 |
|
Mid-America
International Agri-Trade Council |
8,431,959 |
|
Mohair Council
of America |
146,630 |
|
National
Association of State Departments of Agriculture |
2,631,337 |
|
National
Confectioners Association |
1,684,263 |
|
National Dry
Bean Council |
1,028,682 |
|
National Honey
Board |
151,339 |
|
National Potato
Promotion Board (USA Potato Board) |
6,042,938 |
|
National
Renderers Association |
673,176 |
|
National
Sunflower Association |
1,028,393 |
|
National
Watermelon Promotion Board |
194,592 |
|
New York Wine
and Grape Foundation |
233,435 |
|
Northwest Wine
Promotion Coalition |
926,534 |
|
Organic Trade
Association |
301,525 |
|
Pear Bureau
Northwest |
3,882,140 |
|
Pet Food
Institute |
1,121,864 |
|
Popcorn Board |
341,081 |
|
Raisin
Administrative Committee |
3,564,358 |
|
Southern United
States Trade Association |
8,220,415 |
|
Sunkist Growers,
Inc. |
3,499,997 |
|
Texas Produce
Export Association |
162,194 |
|
U.S. Apple
Association |
817,364 |
|
U.S. Dairy
Export Council |
4,051,416 |
|
U.S. Grains
Council |
7,313,245 |
|
U.S. Highbush
Blueberry Council |
96,502 |
|
U.S. Livestock
Genetics, Inc. |
1,115,949 |
|
U.S. Meat Export
Federation |
13,725,552 |
|
U.S. Wheat
Associates |
4,176,296 |
|
USA Dry Pea and
Lentil Council |
919,206 |
|
USA Poultry and
Egg Export Council |
4,444,548 |
|
USA Rice
Federation/U.S. Rice Producers Association |
3,799,107 |
|
Washington Apple
Commission |
5,299,376 |
|
Washington State
Fruit Commission |
791,226 |
|
Welch's Food |
709,235 |
|
Western United
States Agricultural Trade Association |
11,224,679 |
|
Wine Institute |
8,450,941 |
|
Sub-total |
$199,550,000 |
|
Reserve |
450,000 |
|
|
|
|
Total |
$200,000,000 |
|
|
|
|
*Due to the
dissolution of the California Pistachio Commission, its second
allocation of $855,495 has been rescinded. |
|
Market Access Program Allocations
Fiscal Year 2006
|
|
