Love Affair With Wood
If you want people to talk about your wood products in Korea, you might
try building a "love nest!"
Sponsored by the American Forest and Paper Association, the fifth
Carpenter Training Program (CPT) was not only an effective opportunity to
educate carpenters and promote U.S. wood products, but it generated a
surprising amount of media interest.
Most Korean housing is constructed with concrete rather than wood. So
the house, termed a "love nest" by the Koreans, was built not
only to train carpenters but also to increase familiarity with U.S.
grade-marked lumber in Korea. The house’s disability-friendly features
also served to sensitize Koreans to the specialized needs of those with
differing abilities and to adapt residential construction in ways that
meet these needs.
The media seemed to love the love nest story. Four television programs
and five magazines featured the project, the CPT and U.S. wood products.
After receiving training, one Korean carpenter was overheard speaking
to his peers. Not only did he praise U.S. grade marked lumber as the best
product he ever used, he announced his intention to use U.S. products in
future construction projects.