Volume XII, No. 1
The Ag Ex Files: Avoid These Trading Trouble
Asparagus vanishes in Italy, employees race to slap stickers on cans in Vietnam. Amusing tales, until you consider the cost. Learn for these mistakes.
Private Label Brands Captive Europe's Consumers
From meats and fruit to microwave items and premium ice cream, Europe's retailers are offering consumers an enticing range of products bearing private labels. Opportunity abounds!
The Cochran Program: Trade Through Opportunity
FAS' Cochran program has had a banner year. Its mission to help middle-income countries and emerging market countries develop food industries and build trade with the United States.
Market Magic Comes To Ghana, Thanks to FAS
Cochran's younger brother, a lesser-known FAS program, is helping developing countries build their capacity for U.S. trade.
Italian Romance: U.S. Company Wins Consumers Worldwide
Seventy years ago, Rinaldo Torre brought his recipe for Italian syrups to America. Now his grandson is bringing it to the world.
Wanted: Specialized Foods for Japan's Silver Generation
Japan's growing senior population is increasingly troubled by a debilitating eating disorder. But the elderly coping with it want respect-not baby food.
Food Shows Make Their Mark
The nineties were racing toward the Millennium, but trade shows remained a time-honored vehicle to successfully promote U.S. agricultural products to overseas buyers.
Text of this magazine may be reprinted freely. Photographs may not be reprinted without permission. Use of commercial and trade names does not imply approval or constitute endorsement by USDA or the Foreign Agricultural Service. The Secretary of Agriculture has determined that publication of this periodical is necessary in the transaction of public business required by law of this Department. Use of funds for printing AgExporter has been approved by the Director, Office of Management and Budget.
Subscriptions are available from the National Technical Information Service (tel. 703-605-6060) and can be charged to VISA, MasterCard or American Express. Subscriptions are also sold by the Superintendent of Documents, P.O. Box 371954, Pittsburgh, PA 15350-7954. Call for prices (Tel: (202) 512-1800).
The United States Department of Agriculture (USDA) prohibits discrimination in all its programs on the basis of race, color, national origin, gender, religion, age, disability, political beliefs, sexual orientation, and marital and family status. (Not all prohibited bases apply to all programs.) Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact USDA=s TARGET Center at (202) 720-2600 (voice and TDD).
To file a complaint of discrimination, write USDA, Director, Office of Civil Rights, Room 326-W, Whitten Building, 14th and Independence Avenue, SW, Washington, DC 20250-9410 or call (202) 720-5964 (voice or TDD). USDA is an equal opportunity provider and employer.