January 2000
Volume XII, No. 1
Features
The Ag Ex Files: Avoid These Trading
Trouble
Asparagus vanishes in Italy, employees race to slap stickers on cans in Vietnam. Amusing tales, until you consider the cost. Learn for these mistakes.
Private Label Brands Captive Europe's Consumers
From meats and fruit to microwave items and premium ice cream, Europe's retailers are offering consumers an enticing range of products bearing private labels. Opportunity abounds!
The
Cochran Program: Trade Through Opportunity
FAS' Cochran program has had a banner year. Its mission to help middle-income countries and emerging market countries develop food industries and build trade with the United States.
Market Magic Comes To Ghana, Thanks to FAS
Cochran's younger brother, a lesser-known FAS program, is helping developing countries build their capacity for U.S. trade.
Italian Romance: U.S. Company Wins Consumers Worldwide
Seventy years ago, Rinaldo Torre brought his recipe for
Italian syrups
to America. Now his grandson is bringing it to the world.
Wanted:
Specialized Foods for Japan's Silver Generation
Japan's growing senior population is increasingly troubled by a debilitating eating disorder. But the elderly coping with it want respect-not baby food.
The nineties were racing toward the Millennium, but trade shows remained a time-honored vehicle to successfully promote U.S. agricultural products to overseas buyers.
| Editor Jeanne McLaughlin |
Writers Jeanne McLaughlin Jill Lee |
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