February 2000
Volume XII, No. 2
Features
South Africa: An Untapped Market
It's the largest market for U.S. goods and services in sub-Saharan Africa. And there's a new spirit of economic opportunity in South Africa, now that democracy's been restored.
Food and Hotel Africa 2000, Africa's premier food, beverage and hospitality exhibition, is organized by Africa's leading trade show organizer, Specialized Exhibition
In Africa, New Roads Lead to Trade
Poor transportation and inconsistent agricultural standards can make exporting goods to Africa a "mission impassible." The ATRIP training program gives Africans a chance for change.
Banking
on Asia's Future With FAS
FAS loan guarantee programs promote U.S. Trade. In Asia's emerging markets, FAS' Cochran training programs are letting bankers , as well as potential customers, know what's available.
China's Building Market for U.S. Wood
China's logging ban and an new
policy on home ownership mean opportunity-but also enhanced
competition.
Remodeling Japan With U.S. Wood
The Japanese home-remodeling market has grown steadily since 1990. Imports of building products for the remodeling sector, while currently at low levels, are expected to grow.
Japanese
Homemakers Switch on to U.S. Agriculture
FAS' Osaka office linked a local broadcaster with U.S. food exporters. The results: low-cost publicity for the American agriculture, reaching Japan's primary food buyers.
One Hot
Tomato-Roma Rules in Japan
Last summer, Japan lifted its ban against imports of certain varieties of U.S. tomatoes, including Romas. It came as pure relief to Italian-food loving Japanese consumers, who insist on nothing less than the top tomato.
| Editor Jeanne McLaughlin |
Writers Jeanne McLaughlin Jill Lee |
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