World
Horticultural
Trade and U.S. Export
Opportunities
Generally, European Union (EU) imports of horticultural
products from non-EU countries have shown strong growth
since 1993. Imports of horticultural products from non-EU
countries grew 43 percent since 1993, declining only once
(in 1997) in that five-year period. Most of that decline
occurred in bananas, down $610,000, fresh vegetables,
down $580,000, fruit and vegetable juices, down $266,000
and fresh citrus, down $225,000. The overall U.S. market
share of EU horticultural imports from non-EU countries
remained strong because the majority of U.S. exports are
items such as wine, tree nuts and dried fruit, which did
not suffer serious declines.
