Source: Brazilian Foreign Trade Department
Brazil is the world's largest orange juice producer and exporter, accounting for 50 percent of world production and nearly 80 percent of world exports. Europe (primarily the European Union) and Asia (primarily Japan and the Republic of Korea) have been strong growth markets for Brazilian orange juice exports in the 1990's, more than offsetting a decline in sales to the United States. Sales to Europe increased 75 percent from 1990 to 1996. The European share of Brazilian orange juice sales increased from 49 percent in 1990 to 68 percent in 1996. Sales to Asia have more than tripled since 1990. Asia currently accounts for 10 percent of total Brazilian orange juice sales compared with only 4 percent in 1990. Sales to North America (United States and Canada), on the other hand, have decreased 46 percent since 1990 due to expanded orange juice production in the United States. U.S. orange juice production increases reflect expanding orange production in Florida. Since last decade's freezes, Florida orange production has increased sharply in the 1990's, due to extensive new plantings in the southern areas of Florida, replanting of freeze damaged areas in the north, and increasing tree density, due to resetting and interplanting existing groves. Florida's production is expected to continue to increase, with the United States possibly becoming a net exporter of orange juice by the end of the century.