United States Department of Agriculture Foreign Agricultural Service Circular Series FHORT 10-02 October 2002

World Horticultural Trade and U.S. Export Opportunities

Table of Contents

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Export Summary

July

U.S. exports of horticultural products to all countries in July totaled $909 million, an increase of almost 2 percent from July 2001.  The categories with significant increases in July were essential oils (up 42 percent to $75 million) and fresh vegetables (up 15 percent to $115 million).  The categories with the most significant decreases were edible tree nuts (down 17 percent to $63 million), fruit and vegetable juices (down 16 percent to $53 million), wine and beer (down 9 percent to $65 million) and processed vegetables (down 6 percent to $18 million).

July 2002 exports to Canada, the top market, were up 22 percent from July 2001 to $349 million.  Exports to Singapore climbed 27 percent to $12 million, while sales to Japan rose 7 percent to $124 million.  July exports to the European Union (EU) dropped 20 percent to $132 million, while sales to China fell almost 20 percent to $8 million. 

Exports for the fiscal year (FY) 2002 period were just slightly ahead of the same period in FY 2001 at $9.3 billion.  Tree nut exports were up about 7 percent to $1 billion for the October-July 2001/02 period, while essential oils exports were up 9 percent to $627 million, and fruit and vegetable juices rose about 2 percent to $614 million and fresh vegetables rose about 1 percent to $1 billion.  All of the other major categories declined. 

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SPECIAL ANNOUNCEMENTS!!!

Foodapest (Budapest, Hungary – November 26-29, 2002)  

The U.S. Department of Agriculture/Foreign Agricultural Service (USDA/FAS) is organizing a U.S. Pavilion at the Foodapest trade show in Budapest, Hungary.  Products identified as having excellent market potential in Central Europe include nuts (almonds, peanuts, pecans), raisins and dried fruits (cranberries, prunes), seafood, distilled liquors, snack foods, prepared sauces and condiments, and miscellaneous grocery items.  There are a variety of ways you can participate:  purchase booth space in the U.S. Pavilion; order a customized package of meetings with potential business partners under our Dialogue Concept; or participate in the American Café.  What is an American Café?  For a small fee of $350, your sample products can be prepared and distributed at the show to potential customers by USDA/FAS staff.  Immediately after the show USDA/FAS sends feedback and leads, providing you with the opportunity to follow up with potential buyers.   For more information on any of these options, contact Sharon Cook/FAS Trade Show Office at 202-720-3425 or Sharon.Cook@usda.gov.

International Food and Drink Exhibition (London, United Kingdom - March 23-26, 2003)

The International Food and Drink Exhibition (IFE) is the United Kingdom’s (U.K.) leading food and drink trade exhibition.  A biennial event, IFE attracts approximately 38,000 visitors.  IFE has a reputation for attracting U.K. buyers from key sectors of interest to U.S. companies – importers, retailers, and foodservice buyers.  It is particularly useful for new-to-market companies with shelf-stable or frozen grocery products.  Best product prospects include:  wine, beer, tree nuts, processed fruits and vegetables, fresh fruit, sauces and marinades, confectionery, snack foods, egg products, non-soy vegetable oil, organic products, soft drinks, bakery ingredients, seafood and frozen foods.  For more information on this USDA-endorsed show, please call Sharon Cook/FAS Trade Show Office at 202-720-3425 or Sharon.Cook@fas.usda.gov.

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New U.S. Trade Internet System Prompts Elimination of Statistical Tables and Charts on U.S. Horticultural Product Trade, Effective with the October 2001 Issue of "World Horticultural Trade and Export Opportunities."

The public now has unlimited access to the most up-to-date data on U.S. exports and imports of agricultural, fishery, and forestry products, to the 10-digit Harmonized System (HS) classification code level. The U.S. Trade Internet System allows users the flexibility to customize their data searches and save their criteria for repeated use. Users can obtain value or volume data for selected HS codes or commodity groupings to track trends going back to 1989.

To view the site go to http://www.fas.usda.gov/ustrade/ 
For more information on the U.S. Trade Internet System, e-mail usthelp@fas.usda.gov 

To access FAS Attaché Reports on line, please go to the following Internet address:
http://www.fas.usda.gov/scriptsw/attacherep/default.asp 

Search through the country and market reports prepared by FAS attaches covering over 20 horticultural and tropical product commodities and nearly 130 countries.

What's New on the Homepage?

The Horticultural & Tropical Products Division has introduced an enhanced feature on its homepage designed to bring the latest information to the public as efficiently as possible. The site will contain information on policy and technical developments affecting trade in horticultural commodities, as well as selected reports submitted by FAS overseas offices and special reports prepared by the division. The information will typically remain on the site for approximately one month, before being archived. For further information on this new feature, please contact Nancy Hirschhorn (202) 720-2974. Go to http://www.fas.usda.gov/htp/ and click on "What's New?"

Last modified: Wednesday, July 21, 2004