World
Horticultural
Trade and U.S. Export
Opportunities
Fresh
lettuce continues to be one of the bright spots among U.S. horticultural
exports.During the first 6 months
of 2002, U.S. exports of lettuce were valued at nearly $130 million, up 22
percent in value from the same period last year.Most U.S. fresh lettuce exports goes to Canada with shipments to that
country valued at $115 million during January-June 2002.During this same period, U.S. lettuce sales to Mexico, the United States
second largest market, were valued at $4 million, practically unchanged from the
same period in 2001.U.S. lettuce shipments to Japan slowed down during the period
January-June 2002 to just $3 million.In
Japan, the U.S.-type iceberg lettuce is heavily demanded by the expanding fast
food industry.Since its climate
does not allow for efficient production of this type of lettuce, Japan could be
a significant market for the U.S. product.However, some of Japan’s technical barriers to trade are
limiting U.S. sales, mainly for fresh vegetables.The U.S. lettuce industry estimates that shipments to Japan could likely
increase by $100 million if some of the U.S.-Japan technical trade issues were
resolved.