World
Horticultural
Trade and U.S. Export
Opportunities
Total U.S. wine exports are beginning to level off after
years of large increases. Competition for market share
heats up on a global scale with new world wine producers
expanding wine production and aggressively marketing
their products. The more traditional wine-producing
countries of the European Union strive to cut production,
improve quality, and struggle to maintain market share.
Top destinations for U.S. wine include the United
Kingdom, Canada, Netherlands, and Japan.