World
Horticultural
Trade and U.S. Export
Opportunities
The outlook for U.S. frozen potato fry exports is
positive as foreign demand continues to expand. Both
quantity and value of U.S. frozen potato fry exports
attained records of almost 497,000 metric tons and $354
million in marketing year 2000/01. During the past 10
years, the quantity and value of U.S. frozen fry exports
have consistently increased, particularly to some East
Asian countries, where the number of quick service
restaurants has expanded significantly. In 2000/01, East
Asian countries accounted for over 80 percent of U.S. fry
exports. Japan alone accounted for about 44 percent of
U.S. fry shipments followed, by China/Hong Kong, Republic
of Korea, Mexico, and Taiwan. The top five export markets
for frozen potato fries ten years ago were Japan, the
European Union, Republic of Korea, China/Hong Kong, and
Taiwan. Expansion of the international fast food
industry, product quality, rising incomes, tariff
reductions, and ongoing Market Access Program activities
should continue to propel demand for U.S. potato fries.