THE COMPETITION IN 1998
U.S. AND COMPETITOR
EXPENDITURES ON EXPORT PROMOTION FOR
AGRICULTURAL, FORESTRY AND FISHERY PRODUCTS
Many agricultural exporting countries use publicly financed export promotion activities to expand sales and market share. There are many ways of financing these activities, and there is no uniform definition or accounting method for them. However, information is generally available on the share contributed by the government and industry sources. Government funding is often matched by industry contributions, which are typically derived from levies on producers and processors or on exports of the products eligible for export promotion. The table included in this report summarizes the results of the Foreign Agricultural Service’s survey of these expenditures for 1998. Competitors outspend the United States by nearly 4 to 1. In 1998, the last year for which complete data are available, total foreign expenditures for export promotion were over $1 billion dollars, compared to U.S. expenditures of $287 million. The biggest spending competitors were the European Union, which allocated $379 million, 59 percent of which was funded by industry, and New Zealand, at $355 million, 97 percent of which was industry-funded.
|Major Export Market Promotion Activities|
|Countries Chosen for the Study|
|Estimated Market Promotion Expenditures|
|Table: Competitors’ 1998 Expenditures on Agricultural Export Promotion|
EXPENDITURES AND ACTIVITIES BY EU MEMBER COUNTRIES
EXPENDITURES AND ACTIVITIES BY CAIRNS GROUP COUNTRIES
EXPENDITURES AND ACTIVITIES OF OTHER COMPETITOR COUNTRIES
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