Costs of participating in shows include booth fees, promotional materials translated into the language, shipping of samples, and travel for representatives. In 2009/2010, booth fees ranged from $4,000 to $9,500 and averaged $5,000 depending on the size, location, and popularity of the show.
- Asian shows usually cost about $4,000 to $5,000 for a 9-square meter booth.
- European shows cost about $5,000-$11,000 for a 12-square meter booth (the minimum booth size which is a third larger than in Asia).
- Latin American trade shows are also in the range of $5,000 to $7,000 in the most important countries.
In addition to the booth fee, participants spend about an equal amount of money on travel, transport and promotional materials.
As much as 50 percent of these costs can be recovered under the SRTG (State Regional Trade Group) administered Market Access Program (MAP) funding program, provided companies meet the criteria (small companies). Also, working with partners such as the SRTGs and the National Association of State Departments of Agriculture (NASDA), FAS has achieved an improvement in the design, the services (lounge, business center, internet) at U.S. Pavilions while keeping fees down for exhibitors. For more information on the SRTGs and MAP program, visit Counseling and Advocacy Main Page