Under the Market Access Program (MAP)
, the (Commodity Credit Corporation enters into agreements with nonprofit trade organizations to share the costs of certain overseas marketing and promotion activities that are intended to develop, maintain or expand commercial export market for U.S. agricultural commodities and products. MAP participants may receive assistance for either generic or brand promotion activities.
To participate in the MAP, an entity shall be 1) a nonprofit U.S. agricultural trade organization; 2) a nonprofit state regional trade group; 3) a U.S. agricultural cooperative; or 4) a state agency.
The participant must contribute 1) in the case of Generic promotion, at least 10 percent of the value of resources provided by CCC for such generic promotion; or 2) in the case of Brand promotion, at least 50 percent of the total cost of such brand promotions.